We don’t just talk about the future.
We shape it.
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Visualizing a breakthrough in the beverage industry and enabling future companies to expand their portfolio with a new kind of drinking experience.
We started our journey with workshops to identify the importance and details of this innovative product. As the beverage can market has not changed in the last 50 years, it was time for something new! With its usability and sustainability, the click cap opens a new world of opportunities. It was our mission to visualize and make them accessible for stakeholders.
We began by testing the product for its usability, and most important, its resealability. We imagined how it can impact and change the lives of its users, including the beverage companies that produce and sell it.
The first goal was to show how easy it is to open and close the can; only three intuitive steps are needed. The second goal was to show it in relatable use-cases to communicate the countless possibilities.
In-collaboration with the click cap team, we decided on various assets that achieve both goals. We created 3D renders as well as lifestyle photo and video content to showcase the product in the best possible way.
The website was meant to be simple and deliver only the essence of what the product was. As there are different stakeholders involved, we had to make sure the website is informative for the beverage industry, users, can producers, and so on.
We decided to create a blend of colored and playful on-the-go experiences with an informative storyline to showcase the superior quality and thought behind this product.
We incorporated various micro-animations to create a fresh brand feel that draws parallels with the actual bubbly drinking experience.
As a new player in the field, the click cap is dedicated to helping reduce the use of plastic bottles and their negative impact on the environment. We chose to illustrate this in a minimal yet impactful way.
SMAL and the click cap team successfully created a world of assets and website with the goal of making the product accessible and understandable for all stakeholders. We are happy and proud support this launch, with a goal that positively impacts our world long-term.
“70% of consumers who avoid using cans, do so because they lack resealability”: Let's change that!