Your big creative partner –
just without the pitfalls
Why SMAL
At SMAL we believe in an end-to-end design process. That's why we offer our clients an all-in-one service portfolio that allows us to support projects from first idea to final market implementation. This way we can create a seamless experience across all touchpoints and can keep a product story consistent and alive.
Design and implementation go hand in hand at SMAL with our in-house development team: the coders and designers work together. The work process is made highly efficient through the shared work space. Their skills merge at important intersections in the project. Thanks to such proximity, the coders and designers can overcome any tech obstacle and go on to push design boundaries.
We offer design and innovation. We are consultants and developers. More importantly, we are idea-makers, a company run by three colleagues and friends – all leaders in their respective fields. Together with this team, SMAL has worked all over the world. SMAL has worked with companies from many different sectors. SMAL has experienced an array of markets. In short, the SMAL team has amassed copious amounts of experience. Experience we are keen to share with you.
Our locations – Munich, Amsterdam and San Francisco. We develop brand experiences for forward-thinking companies. We work with our clients in a highly collaborative way: the key is to embrace experimentation, embrace curiosity, embrace new ideas. Our lean structure and internal service capabilities optimize our work process in such a way that we can operate on several projects at once. These extensive capabilities allow for agility in the workflow.
The foundation of a great design is a deep understanding of the customer. We believe in a user centric design approach and a research driven process that builds the foundation for a great experience. We love to try, test and repeat to identify opportunities that serve human needs and bring joy into the usage of products and services.
Reviews come in all shapes in sizes. The one thing all of ours have in common is a compelling story. We are storytellers. We are the doodlers. And we are the ones who make fantasies into a reality. We love what we do and we would love to tell you about it: hello@smal.de
Disciplines
What we do,
and what it means to work with us
Consumer Research
Innovation from a consumer perspective means uncovering hidden needs and desires you can subsequently act on. We immerse ourselves into your relevant context, you reap the results.
Brand Strategy
We help companies identify, create and strategically position their brand. Our core promise is to build your core promise in a collaborative way.
Portfolio & Innovation Strategy
Based on research we can help our clients to identify new product and service opportunities within changing markets. We help to build effective strategies for growth by analyzing and planning our clients portfolios.
User Interface Design
UI brings together interaction design, visual design and information architecture which translates to the perfect balance of aesthetics and interactivity with ease of use.
Mixed Reality Experiences
Utilizing web based 3D engines, we are able to create completely new ways of customer interaction experiences. From 3D configurators over virtual reality walk-throughs to new kinds of interactive 3D infographics.
Product Design
From ideation to exploration and refinement thereof, we help you craft and implement long-term sustainable product experiences.
Algorithms Aided Design
By integrating specialized software into our design process we are able to create highly complex geometries that would pose some challenges for manual design tools.
An automated process based on variable parameters generates structures and shapes reaching a level of complexity beyond human possibility.
Soft Good Design
Harnessing the capabilities of specialized software like Clo, we are able to develop production ready designs for various soft good products.
Packaging Design
The first physical touchpoint which supports the product, the experience and serves as an informative medium.
Graphic Design
What you can imagine, we can visually create. Graphic design means establishing an identity and influencing perceptions of a brand.
Spatial Design
Spaces offer opportunity to create authentic and holistic brand experiences which your clients can immerse themselves in.
Front-End Development
Technically developing systems and code to enable visual designs to become ultimate digital touch points across different browsers and devices.
Back-End Development
Rich functionality to websites means creating rock-solid back ends that function as the foundation for a fantastic front-end.
App Development
The power of modern digital experiences comes with solid Apps. We design and develop native iOS and Android Apps.
Photo Production
Sometimes images say more than words. Beautiful visual assets enrich experiences and help to market products.
Video Production
Moving content helps to explain product features and use cases in an engaging and immersive way.
CGI & Animation
We make hidden features visible and bring product visualizations to the next level. All with CGI magic.
SMAL Benefit
How you can benefit
from our expertise.
Ventures
We invest in exceptional
business ventures.
With our expertise and experience, we help entrepreneurs to infuse design and technology capabilities early on in their business to gain strategic advantage in the market and foster sustainable growth.
Say hello & pitch your venture