We are creative
problem solvers

What we believe

Great experiences are the result of attention to the tiniest details

We are an independent & privately owned full-service design & development agency located in Munich, San Francisco and Amsterdam. Since 2011 we create iconic brands, products and services in the physical and digital space. Our international and passionate team of thinkers and makers help our clients to innovate and define authentic experiences by putting the customer first. No matter the industry or size of your company, we are up for any challenge with one common goal in mind:


It’s the SMAL details that matter most.


Who we are,
and where we came from

Executive & Co-Founder SMAL

Sahar Azghandi

As the Executive Managing Director of SMAL and her sister companies SMAL Innovation and SMAL Code, Sahar exercises her skill set as a seasoned leader with more than 14 years of design and leading experience. She provides guidance in a multitude of business segments with her deep understanding and expertise, when it comes to specific business needs of clients. From expanding the SMAL offices in Munich and San Francisco as well as scouting of talented people, to strategizing futures of start-up clients, Sahar takes pleasure in selling and celebrating the often under-rated business advantage that design represents. A born networker, Sahar stimulates synergies between the right people.


In 2011 Sahar founded Ziba’s European branch Ziba Munich GmbH, which was renamed to SMAL GmbH on March 1st 2016. Prior to that, Sahar studied Electrical Engineering and information technology at the Technical University in Munich and worked during that time at Infineon Technologies, responsible for all the Design Link publishings and as a consultant at HypoVereinsbank. After receiving her double master in International Business Administration & Management and Mathematics from Ludwig Maximilian University, she joined SIGNCE as the Executive Managing Director where she build up the User Interface/User Experience and Development team.


Sahar has thrivingly worked with clients such as Vodafone, Wacom, P&G, Grundig, WMF and Leica reaping awards from iF, Red Dot, IDSA Gold, the Good Design Award to name a few.

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Executive & Co-Founder SMAL

Oliver Lang

As the Executive Creative Director of SMAL and her sister companies SMAL Innovation and SMAL Code, Oliver supervises the designers and leads multidisciplinary teams to produce authentic and meaningful experiences in the field of Product Design, Interaction Design, Innovation, Communication Design and Environment Design. With a strong background in ID and UX Oliver is able to execute in the physical and digital space and help brands create products that matter.

In 2011 Oliver founded Ziba’s European branch Ziba Munich GmbH, which was renamed to SMAL GmbH on March 1st 2016. Before he worked for the design consultancy IDEO in Munich and for SIGNCE Design, where he led design programs from first idea to final market implementation in the fields of consumer electronics, healthcare and home appliance and helped to establish the User Interface department inside the company.

His work has been honored with prizes like the iF, RedDot, German Design Award or the Good Design Award including clients like Vodafone, Grundig, Huawei, Procter & Gamble, Logitech or WMF. Oliver studied Product Design at the Muthesius Academy of Fine Arts in Kiel, Germany, and holds a Diploma in Industrial Design.

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Co-Founder SMAL Code

Andreas Daoutis

Andreas is the technical partner of SMAL Code. He has fundamental knowledge in web technologies with years of industry experience. His career started in 2004 with developing single static pages and led to leading a constantly growing team of passionate web specialists. His constant impulse from new ideas combined with best practices leads to success bringing products.

From Wordpress to Drupal and other content management systems, Andreas works relentlessly with high-complex custom web applications using common technologies like PHP and JavaScript. Together with his team he has created award winning web experiences for well-known brands such as Vodafone, SunEdison and BMW. Andreas' outstanding work is confirmed by the high level of customer satisfaction.

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One group
sharing the same passion

This could be you
Ready to kickstart something fantastic?
Not so small after all
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Coffee. Work. Eat. Repeat.