We are creative
What we believe
Great experiences are the result of attention to the tiniest details
We design, develop and deliver iconic brands, products and services in the physical and digital space. Our multidisciplinary team holds experience that spans over decades and with that, has been involved in some of the most groundbreaking projects across multiple industries around the world.
Find us in the creative hub, Munich, and in the technology mecca San Francisco. SMAL might not be what you first thought it would be. If anything, it’s the SMAL details that (will) matter most!
Who we are,
and where we came from
Executive & Co-Founder SMAL
As the Executive Managing Director of SMAL and her sister companies SMAL Innovation and SMAL Code, Sahar exercises her skill set as a seasoned leader and provides guidance in a multitude of business segments with her deep understanding and expertise when it comes to specific business needs of clients. From scouting talented employees for SMAL offices in Munich and San Francisco, to strategizing futures of her start-up clients, Sahar takes pleasure in selling and celebrating the often under-rated business advantage that design represents. A born networker, Sahar stimulates synergies between the right people.
In 2011 Sahar founded Ziba’s European branch Ziba Munich GmbH, which was renamed to SMAL GmbH on March 1st 2016. Prior to that, Sahar studied Electrical Engineering and information technology and worked during that time as an Executive Assistant at Infineon Technologies, responsible for all the Design Link publishings. After receiving her double master in International Business Administration & Management and Mathematics from Ludwig Maximilian University, she worked as a consultant at HypoVereinsbank before joining SIGNCE as the Executive Managing Director where she build up the User Interface/User Experience and Development team.
Sahar has thrivingly worked with clients such as Vodafone, Wacom, P&G, Grundig, WMF and Leica reaping awards from iF, Red Dot, IDSA Gold, the Good Design Award to name a few.
Executive & Co-Founder SMAL
As the Executive Creative Director of SMAL and her sister companies SMAL Innovation and SMAL Code, Oliver supervises the designers and leads multidisciplinary teams to produce authentic and meaningful experiences in the field of Product Design, Interaction Design, Innovation, Communication Design and Environment Design. With a strong background in ID and UX Oliver is able to execute in the physical and digital space and help brands create products that matter.
In 2011 Oliver founded Ziba’s European branch Ziba Munich GmbH, which was renamed to SMAL GmbH on March 1st 2016. Before he worked for the design consultancy IDEO in Munich and for SIGNCE Design, where he led design programs from first idea to final market implementation in the fields of consumer electronics, healthcare and home appliance and helped to establish the User Interface department inside the company.
His work has been honored with prizes like the iF, RedDot, German Design Award or the Good Design Award including clients like Vodafone, Grundig, Huawei, Procter & Gamble, Logitech or WMF. Oliver studied Product Design at the Muthesius Academy of Fine Arts in Kiel, Germany, and holds a Diploma in Industrial Design.
Co-Founder SMAL Code
Andreas is the technical partner of SMAL Code. He has fundamental knowledge in web technologies with years of industry experience. His career started in 2004 with developing single static pages and led to leading a constantly growing team of passionate web specialists. His constant impulse from new ideas combined with best practices leads to success bringing products.