The story
SMAL developed an
eco-friendly packaging language for all Vodafone products to reduce the environmental footprint.
Introduction
Take a look at the new generation of product packagings from Vodafone. This evolution derives from Vodafone’s new positioning ‘Together we can’ and aims to translate the shift in brand identity and messaging into packaging design.
The new Vodafone brand positioning is centred around the idea that when technology and the human spirit come together, we can achieve incredible things and create a better future.
We’ve taken the idea of the human spirit and reflected it in the packaging guidelines through a highly appealing & vibrant design language with clear focus on optimizing sustainable qualities of the packages.

Strategic Guideline

Unpacking Experience



Appealing Graphics



Used Materials
One of the main objectives of this guideline is to make a positive impact on the environmental footprint of Vodafone's product packagings.
This is being achieved by using recycled & recyclable materials and by avoiding any plastics and plastic bags.
All ink used must be mineral free such as soy ink, the amount of colors is reduced to make production more effective and the amount of print items is kept to a minimum to safe ink in the first place.
Packgaging parts are designed to serve multiple purposes and optimized to reduce material waste to achieve more with less.


Valuable Look


