An immersive web experience needs more than just strong design – it requires a technical foundation that is flexible, high-performing, and scalable. In close collaboration with Virtuix, we developed a modern, headless e-commerce system based on Shopify Hydrogen.

Headless with Shopify Hydrogen

For the product launch of Omni One, we chose a headless approach using Shopify Hydrogen. This modern architecture allowed us to create a fully customized frontend experience, without compromising on performance or flexibility.

By leveraging Hydrogen – Shopify’s React-based framework – we built a fast, responsive storefront that is visually spot-on and delivers a high-performance shopping experience.

Setup at a Glance:

• Frontend: Shopify Hydrogen (React 18, Remix)
• Backend: Shopify with Storefront API (GraphQL)
• CMS Integration: Builder.io for flexible content management
• Hosting: Shopify Oxygen for global delivery via edge network
• Monitoring & Preview: Automated deployments with preview URLs
• Styling: Tailwind CSS / CSS Modules for efficient component development

Our technical implementation followed a clearly structured process with the goal of not only creating an attractive solution but also building a robust foundation for future growth:

1. Modular Component Architecture
   All UI elements – from navigation to product tiles to complex subscription logic – were built as reusable React components. This allows for easy expansion, such as adding new products or entering new markets.
2. Dynamic Product Integration
   Products, variants, and accessories are dynamically loaded via GraphQL directly from the Shopify backend. This keeps the storefront always up-to-date without requiring new deployments.
3. Responsive & Mobile-First
   With over 70% of users on mobile devices, delivering a smooth experience on smartphones and tablets was crucial. Hydrogen enables server-side rendering and smart lazy loading – ensuring minimal load times even on the go.
4. Checkout & Subscription Integration
   The Omni One shop combines one-time purchases with optional subscriptions (e.g., Omni Online). This logic was seamlessly integrated into the existing Shopify ecosystem – offering clear user guidance and a conversion-optimized UX.
5. Content Flexibility with Builder.io
   By integrating Builder.io, Virtuix empowered its marketing and content teams to manage and update content independently – without needing to touch the codebase. This keeps the site agile even after launch.

The technical foundation of the new Omni One platform was key to the successful market launch – and provides Virtuix with a future-proof base for continued growth.

Performance Highlights:

• Lighthouse scores above 90 across all categories
• Significantly improved First Contentful Paint (FCP) & Time to Interactive (TTI)
• Smooth checkout experience, even under high traffic

Business Outcomes:

• Thousands of visitors immediately after launch
• High conversion rates thanks to a fast, interactive storefront
• Hundreds of thousands of trailer views, linked directly on the product page
• Significant growth in accessory and subscription sales (Omni Online)

The combination of visually impactful design, immersive content, and cutting-edge technical infrastructure made the Virtuix Omni One project a showcase example of successful product presentation in e-commerce.

Thanks to the use of Hydrogen and a headless architecture, the storefront was not only delivered in record time – it’s also ready for the future: international expansion, new products, and additional sales models – all without detours.