The Playmate of the Year election is the big event par excellence in the PLAYBOY world. In short videos inspired by social media formats, twelve Playmates had a very special opportunity to introduce themselves on the website. With the new design of the annual Advent calendar competition, user numbers doubled in the year of the relaunch. In December 2020, for example, over 10,000 visitors took part every day, and a total of 240,000 visits were recorded.