Despite the clean and distinct look, the product was introduced in a catchy and fresh visual communication on the website, trailer and social posts. The SMAL team has been very proud to support Elgato from the first industrial design concepts, to shaping the final product launch, including web design, asset production and web development. The launch of Facecam Pro received many positive reactions from the Elgato community, resulting in many more engagements in social media and blogs.