Corsair has created every gamer's dream monitor, and releasing a cutting-edge technological product requires strategy and special care. We were privileged to help Corsair communicate the exceptional qualities of Corsair's first gaming display with anticipation and boldness. Our visual creation team, UI/UX team and coding team worked together to design the ideal digital showcase for this new premium monitor.

We had exciting ideas, but of course also some challenges. For example, we had to think about how to communicate the monitor's unique selling points in an accessible and engaging way via digital media. How to visualize the "Quantum Dot" technology in an interesting and engaging way? How do you help viewers get a glimpse of the incredible technologies that go into this outstanding work of art?

Companies partner with SMAL because we deliver solutions that are the result of a careful, multidisciplinary process, and because of the great advantage of having complete creative control over the production of stunning assets through our in-house CGI, photography and video team.

When it comes to monitor selection, the main target groups, namely high-end gamers and streamers have extremely high expectations. Therefore, the product page we developed is tailored to highlight the monitor's superior USPs through immersive experiences. With each scroll, we excite users with interactive presentations of all the incredible features, such as the ultra-thin 32-inch panel's huge screen, lightning-fast refresh rate, vivid and accurate color reproduction, and seamless integration with Corsair's existing software and hardware ecosystem. The sum of all these elements results in a landing page that convinces and excites every visitor about the qualities of the product.

Thanks to a combination of spectacular 3D visuals, lifestyle photos and videos, stunning web design and clever code implementation, this project is a perfect example of how SMAL's different departments work together to find solutions and create an impressive and high-quality experience.

And because we always go above and beyond for our clients, we raised the bar even higher by producing additional visual components that complement and enrich the product's storytelling. We created 3D representations of the monitor in its environment, visualizations of the display's various accessories, and a bright desktop wallpaper that highlights the Corsair Xeneon's stunning IPS LED display.