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We explain your product or service successfully

Engage and educate with powerful explainer videos

Transform complex ideas into clear messages with engaging explainer videos that captivate your audience and drive conversions.

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What we can do for you
Boost audience understanding with
engaging explainer videos
We simplify complex ideas

Explainer videos are an essential marketing tool that simplifies complex concepts and enhances audience understanding. Typically lasting between 30 seconds to a few minutes, these engaging videos use animations, visuals, audio and concise storytelling to effectively communicate your products, services, or ideas.
As a vital marketing tool, these videos work well across websites, social media, and presentations, making your message clear and accessible.

Enhanced understanding & increased engagement

Video content is ideal for breaking down complex products, services, or business concepts and consistently outperforms text and static images in engagement. Explainer videos, with a mix of motion, audio, and storytelling, are proven to grab and hold viewers’ attention more effectively.

Improved brand awareness

Branded explainer videos help reinforce a company’s unique identity and leave a lasting impression. This boosts brand recognition and can make potential customers remember your business when they need your products or services.

Boosted conversion rates

By clearly outlining the value of a product or service, an explainer video can accelerate the buying decision.

Versatile marketing tool

Once produced, explainer videos can be repurposed across multiple channels without additional costs. This makes them a long-term asset for cost-effective marketing and customer engagement.

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At SMAL, we can help you with

a lot more

At SMAL, we can help you with

a lot more

We're a design agency in Munich, Amsterdam, and San José, with an international team of 50+ experts. In addition to branding we at SMAL offer end-to-end design services, including strategy, design, content creation, and coding. Discover some of our branding projects below or browse the entire width of our portfolio.

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