SMAL turns 15. In our industry, that feels like a lot more than just a decade and a half. Technologies, tools, platforms, design trends and customer expectations change in shorter and shorter cycles. What is state of the art today becomes standard tomorrow — and obsolete the day after. Looking back at 15 years of SMAL, the only real constant has been change. And that was never a problem. It was always the driver.

SMAL was founded on the idea that creativity and technology should never be separated, but combined to create experiences that last. From the beginning, our goal was not just to design, but to develop products, brands and digital solutions that people understand, enjoy using and emotionally connect with. Over the years, clients, projects and challenges have shaped who we are — but most of all, the people behind SMAL. The SMALies are the ones who build stages for brands and products every day with curiosity, precision and passion. Thank you, HAPPY BIRTHDAY TO US, here’s to the next years!

Click here for more learnings from 15 years of SMAL

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