This rich website is a fusion of UX, visual design and storytelling. A collaborative effort across international teams

Vodafone has a terrific lineup of own brand devices consisting of smartphones and tablets smartly competing vis-a-vis with hardware brands in the same segment. The challenge to unify existing marketing strategies and desires used by the Vodafone operating countries required agile collaboration between the Vodafone Design Team, Marketing Team and SMAL.

To boost a true ‘Vodafone Culture' all over the world, SMAL created multidimensional assets to promote, educate and excite people about the new ‘Smart 7 Family’ product range. The fully responsive website developed in house, showcases the array of work performed to kickstart this new series into success.

From renderings, 3D animations, video production, textual content to lifestyle shots and UX design, the marketing assets created celebrate the launch of these Vodafone devices in a representative ‘Vodafone way’. Within a week of going live, the website saw over 25,000 global visitors without any promotion efforts.  

Experience fullscreen impressions with depth and in various smooth transitions, held up by fancy canvas CSS. The interactive website has become an alliance of UX, visual design and storyboarding with precision.

Vodafone’s marketing asset creation with SMAL resulted in a streamlined production process of all assets completely in sync with the short release cycles of the different devices. Additionally created was a wide range of marketing assets from product- and lifestyle shots to movies and websites whereby each device has its own look & feel. Screensavers were also devised to subsequently run on every Vodafone device in store and educate the customer about the core features.

An award winning and smart marketing solution is that what the SMAL- and Vodafone family created together. Take a closer look to experience for yourself.