Closing the gap, not only in the mattress, but also for customers who prefer a brick-and-mortar experience making them feel confident in their online purchase through careful UX design. 

With an e-commerce business, the website proves to be the ultimate, most defining and relevant touch point. The modern, digital consumer expects a rich retail experience that provides value and convenience across all channels. We created a fully responsive website constituting of a content management system, online shop and an automation system so smooth it puts all business worries to rest. 

SMAL upgraded the muun website to even better relate to their millennial audience, helping to inspire their sleeping investments and appreciation of a really good night’s sleep. The website that has newly been developed, educates and engages with valued content, while improving muun’s brand perceptions and modernizing the overall experience. Optimizing the customer journey through UX testing and benchmarking, the addition of site elements and plug-ins and last but not least the enhancement of customer service and customer support. 

The mattress configurator gives the user the possibility to create the perfect mattress for themselves as well as their partner, all-in-one. A live chat option with personalized advice for (future-) mattress owners. Multi-channel payment methods, multilingual language options and multifunctional website with a blog aspect as well as animation.

SMAL providing a structural framework has enabled muun to grow and nurture their ideas around the central theme of sleep.