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ID & Strategy

The story

Products have manifold touchpoints. We help you to make people love your company.

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Each project has its own challenges.
Therefore we have built tools and processes clustered in four categories.

Knowledge will bring you the opportunity
to make a difference.

Truly understanding the user and his experience is crucial for meaningful innovation. Our design research services dive deep into the world of customers, markets, and trends unveiling requirements and potential opportunities.

A qualitative benchmarking of the targeted market helps to identify common industry standards. Confronting this with the use case & consumer research will reveal opportunity fields.

Market & Opportunity
Overview

Innovation from a consumer perspective means uncovering hidden needs and desires you can subsequently act on. We immerse ourselves into your relevant context, you reap the results.

Usecase & Consumer
Overview

Product Analysis is an in-depth analysis of usability, functionality, aesthetic and manufacturing factors of a relevant competitor or own portfolio products with the objective to identify fields for improvement.

Product Analysis

The observation of trends in consumer behaviors, arts and technology is an ongoing activity on our side. A constantly growing library can feed and accelerate creative processes and be supportive guidance for design decisions.

Trend & Technology
Tracking

Vision is your destination, and strategy is the path
that leads there.

Based on research, we can help you to identify new product and service opportunities within changing markets. Together we start with WHY.

Product design is the most sensual brand touchpoint. Therefore, it needs to convey the brand message perfectly but, most importantly, consistently throughout the portfolio. A brand design strategy is marking the playground and rules for future designs.

Brand Design Strategy

The user experience vision is a translation process between research and design exploration. It is a visualization tool to make future product experiences more tangible. This will help align expectations, allow communication, and is an excellent tool for directing the project team.

User Experience Vision

We can help you identify new product and service opportunities within changing markets based on research. In addition, we help build effective growth strategies by analyzing and planning your company's portfolio.

Portfolio & Innovation Strategy

For the customer, it is the new premium. For you, a great field of innovation and the planet is the only option. The earlier sustainability is being discussed, the greater the impact can be in various company fields.

Sustainability Consulting

Creation is a truly magical moment where ideas become
a reality.

We help you to realize and visualize your ideas. We create meaningful experiences that bridge digital and physical worlds, supporting you from ideation to production with various skills and services.

From ideation to exploration and refinement. We help you craft and implement impressive product experiences.

Industrial Design

We love when ideas become tangible. We observe when they are tested, we iterate and start over.

Prototyping & Testing

Our consumer-centric approach leaves out nothing on the experience journey. We translate all insights into consistent and intuitive designs.

User Experience Design

Details make your product matter.

To bring products to life and get the details right can be a challenge and a risk in every project plan. We help you to get it right in time.

At the end of the day, the product needs to go into production. With our experience, we make sure the design is feasible, cost-efficient and premium looking.

Design for Manufacturing

Communication is key for a successful start in the manufacturing implementation. We provide all necessary data, materials and specifications so your facility or partner can start working on it.

Documentation & Handover

Production implementation is a complex process. Obstacles and issues are always coming up. However, we are at your side to find the right solutions to ensure everything turns out as expected.

Implementation Support

Products have manifold touchpoints.

We help you to make people love your company.

Within product design, we have experience in the following fields.

But we also offer the design of product-related touchpoints in order to achieve the best possible user experience.

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