Tailored to your dreams

the story

A 4-in-1 innovation bedtime story:
it doesn't just put you to sleep. It tells the tale of how a mattress design helps people get up on the right side of the bed.

Client
Services
  • Research
  • Product
  • User Experience
  • Service
  • Packaging
Awards
  • Red Dot
  • German Design Award Winner

Mattress start-up muun believes that a better night’s sleep begins with a perfectly-suited mattress. Your mattress should suit you just as perfectly as does your bed partner. A brand befitting their youthful target audience, muun engineered their product with love. Although love was the main ingredient, the mattress also contains state-of-the-art technology. This careful engineering makes the consumer think twice about the buying process. After all, one does spend about a third of their lifetime on their mattress!

SMAL partnered with muun on all fronts and started from scratch. SMAL designed and tested the mattress. The mattress constitutes a core and a top component. Both can be switched around and rotated depending on one's density preferences. This single mattress offers 4 different and interchangeable comfort solutions. Since a person's sleeping habits tend to change over time, the muun mattress can adapt to that person's every whim. Your muun mattress adapts to your lifestyle. The user experience is central to this lifestyle transformation.

To SMAL, the user experience means that the tiniest details matter the most. Whether it’s a hidden pocket in the mattress or unique packaging design, the user is immersing themselves in the muun experience. 

What was once a dream of muun’s founders Vincent and Frederic, is now produced in Germany and provides an exceptional resting experience on a global scale. Cutting the middleman, muun delivers straight to your doorstep and let’s you try 100 days at home.

Partnering with a design agency from day one to help them come up with an innovative solution to convert their dreams into prototypes, muun was able to attract high-profile investors and has, since its introduction in fall 2015, exceeded its projected expectations. The SMAL/muun partnership is one of quality, simplicity, honesty and design brought together, backed by investment.

Mattress start-up muun believes that a better night’s sleep begins with a perfectly-suited mattress. Your mattress should suit you just as perfectly as does your bed partner. A brand befitting their youthful target audience, muun engineered their product with love. Although love was the main ingredient, the mattress also contains state-of-the-art technology. This careful engineering makes the consumer think twice about the buying process. After all, one does spend about a third of their lifetime on their mattress!

SMAL partnered with muun on all fronts and started from scratch. SMAL designed and tested the mattress. The mattress constitutes a core and a top component. Both can be switched around and rotated depending on one's density preferences. This single mattress offers 4 different and interchangeable comfort solutions. Since a person's sleeping habits tend to change over time, the muun mattress can adapt to that person's every whim. Your muun mattress adapts to your lifestyle. The user experience is central to this lifestyle transformation.

To SMAL, the user experience means that the tiniest details matter the most. Whether it’s a hidden pocket in the mattress or unique packaging design, the user is immersing themselves in the muun experience. 

What was once a dream of muun’s founders Vincent and Frederic, is now produced in Germany and provides an exceptional resting experience on a global scale. Cutting the middleman, muun delivers straight to your doorstep and let’s you try 100 days at home.

Partnering with a design agency from day one to help them come up with an innovative solution to convert their dreams into prototypes, muun was able to attract high-profile investors and has, since its introduction in fall 2015, exceeded its projected expectations. The SMAL/muun partnership is one of quality, simplicity, honesty and design brought together, backed by investment.

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4-in-1

A modular setup

Adapt the mattress to your personal comfort level by simply rotating single material modules within the mattress.

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